I’ve been with AnZa Coffee since 2020, joining the team organically through my relationship with the founders just as the brand was taking shape. At the time, the company had a remarkable product but no defined brand identity. I saw its potential immediately—an elegant alternative in a world of stainless steel espresso machines—and felt driven to help it stand out.

Since then, I’ve led the evolution of AnZa’s brand, starting with the visual strategy and gradually building out the marketing structure: content pillars, posting schedules, partnerships, and a clear brand voice. Our organic social following grew from 7,000 to over 30,000 within two years, thanks to consistent storytelling and audience engagement.

As the company has grown, my role has expanded with it. I now lead AnZa’s brand and marketing direction through a new phase of growth—supporting efforts to attract investors, launch new products, and scale the business through wholesale, media, and community channels. My work spans marketing strategy, brand identity, content creation, collaborations, public relations, and community management. I also led the hiring of new creative team members to support our expansion, which has been a rewarding step in building a more resilient and imaginative team.

This journey has been one of creative problem-solving, strategic planning, and laying the groundwork for sustainable growth—and it's been a privilege to help shape what AnZa is becoming.