At Lime Creative, I lead on social media campaigns and brand development for a diverse range of clients—from conceptual pop-ups to fashion campaigns and high-end design events. I’m responsible for taking ideas from pitch to execution, developing innovative and strategic solutions that help clients express their unique brand identity. Clients I’ve worked with include Gaggenau, Lampoo, V-Zug, and Ghelamco.

As part of the role, I manage a two-person PR and social media team, working closely with the Creative Director while regularly reporting to CEOs and senior stakeholders. Notable achievements include implementing and managing a full fashion campaign under budget, which was recently shortlisted for a Creativepool Award, and securing over 100 journalists from major publications for a client event. I also organised and directed onsite videography teams, capturing content that generated 2.8M+ views across social channels.