Velasquez &
Van Wezel
Social Media & Rebrand
Social Media
✳︎
Photography
✳︎
Videography
✳︎
Rebrand
✳︎
Commercial Design
Social Media ✳︎ Photography ✳︎ Videography ✳︎ Rebrand ✳︎ Commercial Design
2025
I worked with Velasquez & Van Wezel to develop and refine their social media presence, creating content that highlights the people behind the café, their carefully curated selection of beans sourced from around the world, and their standout in-café coffee offering. Alongside day-to-day content, I documented key moments such as cupping sessions with guest roasters and coffee festivals, helping to build a richer, more engaging brand story.
Building on this, we explored a subtle rebrand. Evolving the visual identity through updated logo concepts, graphic elements, animation, colour palettes, and typography to better reflect where the café is today.
The final stage of the project was the creation of a new website video (see below), designed to give customers a clear and immersive sense of who they are and what they offer.